Yakavambwa muna 2007, EASO inyanzvi yekushongedza pombi yekugadzira pasi peRunner Group ine nhoroondo yemakore makumi mana semumwe wevatungamiriri veindasitiri vakasiyana.Basa redu nderekupa mashawa emhando yepamusoro, mapombi, zvishongedzo zvekugezera uye mavharuvhu epombi kuti apfuure tarisiro yezvinodiwa nevatengi.Isu tinoedza kuve anocheka-kumucheto innovator mukutsvagisa, dhizaini nekuvandudza zvigadzirwa zvitsva uye kuenderera mberi nekuchengetedza mukana wedu wemakwikwi nekutonga kwakanaka uye kwakanaka uye hutungamiriri.Isu tinogara tichitora "Kubudirira Kwemutengi" sechinhu chedu chekutanga uye musimboti, sezvo isu tichitenda kuhwina-kuhwina kubatirana kunotungamira mukukura kwakasimba kwebhizimusi rinowirirana.

Isu tinoshandisa ese maitirwo anosanganisira dhizaini, midziyo, kudzora zvinhu zvinouya, kugadzira, kupedzisa, kuyedza uye kusangana.Zvese zvigadzirwa zveEASO zvakagadzirirwa kusangana kana kudarika kodhi zvinodiwa.Isu tinochengetedza kutonga kwakazara kwemaitiro ega ega kuti tive nechokwadi chakasimba chechero chigadzirwa chatinotumira.Nekushandisa yakaondama yekugadzira manejimendi uye otomatiki, isu tinoramba tichikwidziridza mutengo wedu wekugadzira uye nekuvandudza kugadzirwa kwakanaka.Isu tinodada kuva shamwari yakavimbika uye yakavimbika ine vatengi vakawanda vanotungamira pasi rose mune wholesale chiteshi, retail chiteshi, online chiteshi uye nevamwe.